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CASE STUDY
RLS PROS
From an Invisible Website to a Fully Booked Tax Season
When RLS first came to us, they were running a website that had been live for years—without ever consistently bringing in a single client. They thought they needed a Facebook ad. What they really needed was a foundation: SEO, content, and systems that actually work together.
Today, RLS generates over $17,000/month during tax season, books 75% of their leads directly through their website —without spending a dollar on ads.
Industry
Tax & Business Services
Scope of Work
SEO Strategy | Copywriting | Blog Content | Google Business Profile Optimization
Timeframe
Ongoing (3+ years)
$17K
Monthly Revenue from SEO
75%
Lead-to-Client Conversion Rate
202
Leads Captured Directly from Website
What We Built
Before working with Luzco, RLS had a website that existed but didn’t do anything for their business. We didn’t just aim for more traffic. We built a full ecosystem that turns traffic into real, high-value clients, season after season. Every piece of the strategy was intentional. From the way clients find RLS on Google, to how they book, to how they file — all friction-free.
A Blog That Drives Traffic
We launched a blog strategy focused on real client search behavior — not just generic tax tips. The blog became a major driver of organic traffic during tax season and helped secure top local rankings for business tax services.
An Online Appointment Scheduler
We embedded a custom scheduling system into the site. No more endless emails. Leads are pre-qualified, follow-up is easier, and RLS controls their calendar without needing additional admin support.
A Secure Remote Tax Filing Portal
When COVID hit, we helped RLS pivot fast. We launched a fully encrypted upload system so clients could file remotely and securely. It expanded their reach beyond local clients and positioned them as a trusted, modern firm.
Content That Builds Trust
Answers first. Branding second. Clients third.
We created branded content that focused on clarity and trust—answering real tax questions, simplifying complex topics, and positioning RLS as a go-to expert for small business owners and families alike.
SO THEY CAN FOUCUS ON BUSINESS
What We Handle
At RLS, their focus is simple: serving their clients. Everything else; the strategy, the traffic, the leads — that’s what we take care of.
Building an SEO system that drives qualified traffic
Setting up lead forms, booking systems, and remote filing portals
Turning organic visitors into booked consultations
Adjusting strategy seasonally for peak tax deadlines
Managing their Google Business Profile for local reach
Supporting new service launches and pivots
Creating blog content that attracts real tax clients
Tracking performance and refining the system as they grow
Not Just Found — Chosen
Why It Worked
Smart Website Structure
Conversion-Driven Design
Clear Messaging
Visual Credibility
In their words.
"Working with Luzco changed everything. We went from barely getting any traction online to having a steady stream of real clients. The results speak for themselves—we’re busier than ever, and the best part is, it’s all organic."
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